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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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Recent News

Author: Kimberly (Weisensee) Brown

Posted on March 4, 2018
Centrally Human

By Kim Brown, founder and CEO at Centrally Human There are so many definitions and interpretations of the word Innovation. Even today – in March 2018 – we’re still using this buzz word as a catch-all without much context or clarity into what it means, how to do it, how to use it, and what exactly it’s role is in getting us from point A to B to Z.  In 2013, Wired wrote an article about Innovation being the most overused word...

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Posted on September 27, 2017
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By Kim Brown, founder and CEO at Centrally Human Originally posted on AdExchanger “Data-Driven Thinking" on Tuesday, September 12th, 2017 We all know data is an integral ingredient in today’s digital marketing and performance-based world. Yet with so many data options and a real need for quality, how do marketers differentiate and choose? Oftentimes, marketers employ the same strategy used for buying wine in a restaurant: Look for something familiar that’s moderately priced and assume it is good quality by avoiding the least expensive options. It’s...

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Posted on May 19, 2017
Centrally Human

This article was written by Marie Flounoy for CBS Small Business Pulse on April 13, 2017 With the rise of technology, social media and various other technological tools, the future of marketing is ever evolving. Whether you’re an individual, small business or Fortune 500 company, if you’re still utilizing the top marketing trends of last year, you may already be behind. With over 12 years of experience in leading teams in digital marketing, business development, data and technology, Kim Brown, founder of Centrally Human,...

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Posted on January 12, 2017
Centrally Human

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Jan 4, 2017 Of all the jargon being tossed around digital conversations these days, the phrase “precision at scale” is becoming increasingly common. Everyone wants it, but it’s innately paradoxical. And there are significant challenges to overcome before we can move the needle and achieve something real. In recent years, we’ve seen technological innovation lead to incredibly precise targeting. Massive adoption of digital devices and platforms has created enormous...

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Posted on December 27, 2016
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By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Nov 2, 2016 Marketing is going through an unprecedented evolution with the convergence of data and technology. Automation and AI are realities, data is coming from every conceivable touch point and audiences are engaged with brands more than ever. Yet underneath this digital marketing transformation, there is one thing that hasn’t changed and is holding the industry back: budgets, specifically the budgeting process. It’s critical to acknowledge the disconnect...

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Posted on October 26, 2016
Centrally Human

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) In digital marketing, the performance expectations are high and technology is involved in every stage. And within all this innovation and complexity, we're forgetting how important the actual people are in the process. Across the industry, we're forgetting about the human talent that makes decisions, reads and interprets data and runs incredibly high-touch and fast-moving digital marketing programs every day. Anyone in digital marketing right now can say something isn't quite right. Something...

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Posted on October 11, 2016
Centrally Human

Founder and CEO of marketing consulting firm, Centrally Human LLC, gives us her 5 tips that will help you make your business more data-driven. Not all data is created equal Your data depends on your business and goals. It’s important to have a professional run a data asset audit, so you know what you have and need. Your customer data is your most valuable asset. When purchasing third-party data like emails, it’s important to know where it came from (the “truth” file). Online...

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Posted on September 30, 2016
Centrally Human

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) “Bring humanity back into hospitality,” explained Mark Hoplamazian, President & CEO of Hyatt Hotels Corporation.  I was at a Global Leaders Series Breakfast Program put on by theExecutives’ Club of Chicago on September 29, and Mark’s talk was on leading with empathy and taking a reverse prospective to improve your business from employee to customer and beyond. For all that jargon I just wrote, I have to say it was one of...

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Posted on September 20, 2016
Centrally Human

By Kim Brown, Founder & CEO of Centrally Human (CentrallyHuman.com) My career has always been about telling stories, making connections, building solutions for the newest challenges, and uniting companies with the people behind the screens. My path from journalism to digital marketing to opening my consulting firm may seem completely unexpected, but putting people first has always been second-nature for me. I recently launched Centrally Human, a marketing technology consultancy, because I believe real human connection exists at the intersection of data, marketing, and...

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Posted on September 16, 2016
Centrally Human

By Kim (Weisensee) Brown  |  Originally posted January 29, 2016 on Acxiom Perspectives Blog A new year equals new resolutions. Get healthy, eat right, cook more at home. Boring and oh-so-typical. No, my young media and advertising friends, this is the year of data! Your new resolution for 2016: become a more savvy, data-driven marketer. For those of you that work in the media planning and buying space, you know the “Right Place + Right Message + Right Person” recipe. Using...

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