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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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digital marketing Tag

By Kim Brown, founder and CEO at Centrally Human Originally posted on AdExchanger “Data-Driven Thinking" on Tuesday, September 12th, 2017 We all know data is an integral ingredient in today’s digital marketing and performance-based world. Yet with so many data options and a real need for quality, how do marketers differentiate and choose? Oftentimes, marketers employ the same strategy used for buying wine in a restaurant: Look for something familiar that’s moderately priced and assume it is good quality by avoiding the least expensive options. It’s...

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Jan 4, 2017 Of all the jargon being tossed around digital conversations these days, the phrase “precision at scale” is becoming increasingly common. Everyone wants it, but it’s innately paradoxical. And there are significant challenges to overcome before we can move the needle and achieve something real. In recent years, we’ve seen technological innovation lead to incredibly precise targeting. Massive adoption of digital devices and platforms has created enormous...

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Nov 2, 2016 Marketing is going through an unprecedented evolution with the convergence of data and technology. Automation and AI are realities, data is coming from every conceivable touch point and audiences are engaged with brands more than ever. Yet underneath this digital marketing transformation, there is one thing that hasn’t changed and is holding the industry back: budgets, specifically the budgeting process. It’s critical to acknowledge the disconnect...