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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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By Kim Brown, founder and CEO at Centrally Human Originally posted on AdExchanger “Data-Driven Thinking" on Tuesday, September 12th, 2017 We all know data is an integral ingredient in today’s digital marketing and performance-based world. Yet with so many data options and a real need for quality, how do marketers differentiate and choose? Oftentimes, marketers employ the same strategy used for buying wine in a restaurant: Look for something familiar that’s moderately priced and assume it is good quality by avoiding the least expensive options. It’s...

Founder and CEO of marketing consulting firm, Centrally Human LLC, gives us her 5 tips that will help you make your business more data-driven. Not all data is created equal Your data depends on your business and goals. It’s important to have a professional run a data asset audit, so you know what you have and need. Your customer data is your most valuable asset. When purchasing third-party data like emails, it’s important to know where it came from (the “truth” file). Online...