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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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Business & Career Tag

Founder and CEO of marketing consulting firm, Centrally Human LLC, gives us her 5 tips that will help you make your business more data-driven. Not all data is created equal Your data depends on your business and goals. It’s important to have a professional run a data asset audit, so you know what you have and need. Your customer data is your most valuable asset. When purchasing third-party data like emails, it’s important to know where it came from (the “truth” file). Online...