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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Jan 4, 2017 Of all the jargon being tossed around digital conversations these days, the phrase “precision at scale” is becoming increasingly common. Everyone wants it, but it’s innately paradoxical. And there are significant challenges to overcome before we can move the needle and achieve something real. In recent years, we’ve seen technological innovation lead to incredibly precise targeting. Massive adoption of digital devices and platforms has created enormous...

Founder and CEO of marketing consulting firm, Centrally Human LLC, gives us her 5 tips that will help you make your business more data-driven. Not all data is created equal Your data depends on your business and goals. It’s important to have a professional run a data asset audit, so you know what you have and need. Your customer data is your most valuable asset. When purchasing third-party data like emails, it’s important to know where it came from (the “truth” file). Online...