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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Jan 4, 2017 Of all the jargon being tossed around digital conversations these days, the phrase “precision at scale” is becoming increasingly common. Everyone wants it, but it’s innately paradoxical. And there are significant challenges to overcome before we can move the needle and achieve something real. In recent years, we’ve seen technological innovation lead to incredibly precise targeting. Massive adoption of digital devices and platforms has created enormous...