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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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Services

We Help Marketers Connect with People in Deeper, More Meaningful & Profitable Ways.
Strategize

Integrated blueprint that maps business goals to action plan.

Audit

Know what you have and what you need.

Select

Secure your ideal partners and assets.

Execute

Ensure the best laid plans are managed successfully.

Empower

Harness the power of your human capital and talent.

Strategize

Integrated blueprint that maps business goals to action plan.

Go-To-Market Strategy Development

Bespoke Integrated Digital Marketing Plan

Digital Marketing Landscape Overview

Build or Reset Brand- Specific Digital Marketing Ecosystem

Design Product Marketing for New/Re-Launch

Connect Big Data and Streaming Data To Marketing

Top Opportunities to Align Sales to Marketing

Elevate Business Knowledge & Response to Competitor Strategies

Cross-Functional Insights and Opportunities

Customer Segmentation

Website/Traffic/Data Monetization

Digital Brand Review

Inventory Marketing, Data, Ad and Marketing Technology Assets

Total Marketing Diagnostics

Sales And Marketing Effectiveness Review

Pricing & Promotional Effectiveness Review

Alignment of Advertising/Creative to Communications Channels (paid, owned, earned)

Communications Architecture/Customer Journey Analysis

Audit

Know what you have and what you need.

Select

Secure your ideal partners and assets.

Review and Select Digital Channels or Partners for Campaign

Expert Review of Agency Marketing Plan

Live Campaign Review for Partner Optimization Selection

Agency RFP Process Oversight

DMP, MTA or Tech Stack Partner Selection

Scorecard & Process Management

AdTech/MarTech Review

Partner with Procurement for Agency, Partner or Technology Selection

Competitive Analysis Strategic Sourcing

Create Selection Process Best Practices

Agency Partnership Management (Budgeting, Optimization, Strategic Planning, Insights, Talent, Contracts)

Multi-Agency Coordination

Customized Best Practice Guides for Digital Marketing or Integrated Brand Communications

Integrated Channel Work Plans & Partner Coordination

Complexity Management

Vendor/Supplier Design and Management

Process Optimization

Integrated Program Management

Measurement/Results Insights & Analysis

Execute

Ensure the best laid plans are managed successfully.

Empower

Harness the power of your human capital and talent.

Industry Best Practices and ``Bleeding Edge`` Trends

Cross-Discipline Training & Development

Digital Marketing & Technology Training

Sales/Business Development Training

``Be a Better Buyer`` Master Class

Unbiased Feedback/Reviews for Assets Under Consideration

Team Building

Intellectual Leadership

Generating Ideas And Conceptual Frameworks To Guide Research, Analysis and Output

Performance & Change Management