CMOs and Marketing executives are in a unique position – they have to be stewards of the brand, manage cost to drive growth and revenue and now intersect with the uniquely human element of internal and external evangelists who become the face of their brand.
While the needs leadership alignment with the CFO and CHRO have never been more necessary, the reliance on the marketing team is needed now more than ever. It adds to the complexity of the role to build out a growth strategy that fully leverages the insights, creativity and tactical execution expertise of marketing team to make it happen.
We’ve played all roles: building strategies, executing and managing campaigns and measurement, sitting on executive teams to manage today’s business needs with tomorrow’s innovation.
Our work with marketing teams of all sizes has proven invaluable to help leadership know the difference between hype and reality, focus on the strategic mission, translate and inspire teams to own the success of the programs, and build a culture of innovation that goes beyond the next campaign and powers growth and positive disruption for ongoing success.
Contact Kim today to set up a meeting and discuss how we can support your business goals.