sidearea-img-1
Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
sidearea-img-2 sidearea-img-3 sidearea-img-4 sidearea-img-5

Recent News

Centrally Human

By: Kim (Weisensee) Brown  |  Originally posted on April 14, 2016 on Acxiom Perspectives Blog Last year, we bought an old condo near Chicago’s lakefront. Perfect location, ideal size, great bones. It just needed a good remodel. Thankfully, we’re overly practical and did some investigating before buying all our shiny new tiles and fixtures. The electrical lines were 100 years old, pipes needed to be updated, and the original wood windows were rotting out from neglect. It pushed our timeline and budget...

By Kim (Weisensee) Brown  |  Originally posted on November 17, 2015 on Acxiom Perspectives Blog Edited by author from its original version Have you seen the recent Esurance commercials that showcase ridiculous situations where “sorta” isn’t good enough? (Click here to check out the videos.) An MLB catcher that’s sorta like a doctor because he wears a glove isn’t a doctor, so why would you pay for an insurance policy that isn’t tailored exactly to you? We agree: Sorta you isn’t you. Marketing should use...

By Kim (Weisensee) Brown  |  Originally posted on November 9, 2015 on Acxiom Perspectives blog See if you’ve been in this situation before. You’re responsible for planning and buying digital media for your client, but they also have their own list of people they want to talk to. You know combining powerful client first party data with your expert marketing skills is the right decision. Here are 6 tips to make sure your client data-driven campaigns are a success: Start by...