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Kim, founder and CEO of Centrally Human, is a marketing technology and human-based executive leader. With more than 12 years of experience in human-based marketing, she brings proven expertise to help marketers connect with customers in authentic, meaningful, relevant and profitable ways.
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Recent News

Author: Kimberly (Weisensee) Brown

This article was written by Marie Flounoy for CBS Small Business Pulse on April 13, 2017 With the rise of technology, social media and various other technological tools, the future of marketing is ever evolving. Whether you’re an individual, small business or Fortune 500 company, if you’re still utilizing the top marketing trends of last year, you may already be behind. With over 12 years of experience in leading teams in digital marketing, business development, data and technology, Kim Brown, founder of Centrally Human,...

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Jan 4, 2017 Of all the jargon being tossed around digital conversations these days, the phrase “precision at scale” is becoming increasingly common. Everyone wants it, but it’s innately paradoxical. And there are significant challenges to overcome before we can move the needle and achieve something real. In recent years, we’ve seen technological innovation lead to incredibly precise targeting. Massive adoption of digital devices and platforms has created enormous...

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) Originally posted on AdExchanger on Nov 2, 2016 Marketing is going through an unprecedented evolution with the convergence of data and technology. Automation and AI are realities, data is coming from every conceivable touch point and audiences are engaged with brands more than ever. Yet underneath this digital marketing transformation, there is one thing that hasn’t changed and is holding the industry back: budgets, specifically the budgeting process. It’s critical to acknowledge the disconnect...

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) In digital marketing, the performance expectations are high and technology is involved in every stage. And within all this innovation and complexity, we're forgetting how important the actual people are in the process. Across the industry, we're forgetting about the human talent that makes decisions, reads and interprets data and runs incredibly high-touch and fast-moving digital marketing programs every day. Anyone in digital marketing right now can say something isn't quite right. Something...

Founder and CEO of marketing consulting firm, Centrally Human LLC, gives us her 5 tips that will help you make your business more data-driven. Not all data is created equal Your data depends on your business and goals. It’s important to have a professional run a data asset audit, so you know what you have and need. Your customer data is your most valuable asset. When purchasing third-party data like emails, it’s important to know where it came from (the “truth” file). Online...

By Kim Brown, Founder and CEO of Centrally Human (CentrallyHuman.com) “Bring humanity back into hospitality,” explained Mark Hoplamazian, President & CEO of Hyatt Hotels Corporation.  I was at a Global Leaders Series Breakfast Program put on by theExecutives’ Club of Chicago on September 29, and Mark’s talk was on leading with empathy and taking a reverse prospective to improve your business from employee to customer and beyond. For all that jargon I just wrote, I have to say it was one of...

By Kim Brown, Founder & CEO of Centrally Human (CentrallyHuman.com) My career has always been about telling stories, making connections, building solutions for the newest challenges, and uniting companies with the people behind the screens. My path from journalism to digital marketing to opening my consulting firm may seem completely unexpected, but putting people first has always been second-nature for me. I recently launched Centrally Human, a marketing technology consultancy, because I believe real human connection exists at the intersection of data, marketing, and...

By Kim (Weisensee) Brown  |  Originally posted January 29, 2016 on Acxiom Perspectives Blog A new year equals new resolutions. Get healthy, eat right, cook more at home. Boring and oh-so-typical. No, my young media and advertising friends, this is the year of data! Your new resolution for 2016: become a more savvy, data-driven marketer. For those of you that work in the media planning and buying space, you know the “Right Place + Right Message + Right Person” recipe. Using...

By: Kim (Weisensee) Brown  |  Originally posted on April 14, 2016 on Acxiom Perspectives Blog Last year, we bought an old condo near Chicago’s lakefront. Perfect location, ideal size, great bones. It just needed a good remodel. Thankfully, we’re overly practical and did some investigating before buying all our shiny new tiles and fixtures. The electrical lines were 100 years old, pipes needed to be updated, and the original wood windows were rotting out from neglect. It pushed our timeline and budget...

By Kim (Weisensee) Brown  |  Originally posted on November 17, 2015 on Acxiom Perspectives Blog Edited by author from its original version Have you seen the recent Esurance commercials that showcase ridiculous situations where “sorta” isn’t good enough? (Click here to check out the videos.) An MLB catcher that’s sorta like a doctor because he wears a glove isn’t a doctor, so why would you pay for an insurance policy that isn’t tailored exactly to you? We agree: Sorta you isn’t you. Marketing should use...